Thursday, 25 November 2010

Target audience

After doing some research on websites such as http://uktribes.com, I have found information about different types of people in the country, known on there as 'tribes'. The tribe that links into Kerrang magazine and the magazine I will be making is the Metalheads tribe. The introduction to the tribe is said to be:
"An enduring tribe consisting of those into metal, heavy rock and a bit of old school punk. Damnation, Download and the Carling (Reading and Leeds) festivals are popular destinations for members of this tribe – as are most opportunities for violent slam dancing in big, sweaty arenas."
Uk tribes has lots of useful information that I could use to help me plan my magazine, such as it has listed the brands that Metalheads have, and the tribe icons.
The brands are things like Harley Davidson, Relentless, Metal Hammer, Jack Daniels, Marshall and Vans. This can help me establish the looks and opinions of metalheads, which will help me aim the magazine at them. Metal
heads are said to wear: "You’ll mainly see them wearing black, though not exclusively. A black band t-shirt and blue pair of jeans would be the typical look of a Metalhead."
Their icons are said to be Metallica, Dita Von Teese, Lemmy, Dani Filth, Five Finger Death Punch. All of these are bands/artists.

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