Wednesday, 24 November 2010

Kerrang inside

There are 64 pages.
16 of them pages are adverts, which is 25%.
Most of the advertisements seem to be music clothing such as band t-shirts, and upcoming music gigs. Kerrang also advertise their own things in there such as one of their own gigs, joining the ‘Kerrang Klub’, getting a subscription to their magazine and their radio station.
Kerrang have split their magazine up into sections: Feedback, News, Win, Live Reviews, Features, Album Reviews, Gig Guide and The K Quiz.
There are 8 double page spreads. Most of them are for the Features section, which are the cover stories and the main interviews.
There are a couple of advertorials in the magazine. There is one advertising their magazine, saying what’s in next week so that you buy it. There is also an article that is advertising a movie about Green Day, and it is under the title ‘Kerrang Promotions’.



The magazine achieves a unified house style by having similar styles all the way through. At the top corner of most pages, it has the title of the page/section in the same font. Every page in the magazine has either that title at the top, the word Kerrang printed across it, or is a normal advert. Kerrang uses the same fonts for titles the whole way through, bold capital letters, and for really big titles, they have the distressed font as well. Most of the pages use the colour black in the pictures, which makes the pages seem similar as well.
The house style seems appropriate to the target audience since the fonts are very bold and always in capitals, as if it is shouting at you. It seems to be a very ‘loud’ font. The type of music is loud as well, so the font links in with the big powerful type of music that it is talking about. Heavy metal is also seem as ‘dark music’ and using the colour black throughout the magazine supports this view, and targets the rock/metal loving fans even more.

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